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Is Print on Demand Publishing Suitable for You?


By: Tao Wang

The Pros
Print on Demand is a new technology allowing anyone, anywhere in the world, to publish their book; for a price. The costs of POD are minimal. In fact, it is possible to publish a book for as little as $160 U.S., though most prices are closer to $500. This is considerably cheaper than the thousands of dollars required by tradition vanity publishers (publishers that publish for a price). Many POD publishers sell their services and products online. Authors who are unable to publish their books with traditional publishers turn to POD publishers. It is nice for any author to see their book and to hold it in their hands, something that can't be achieved with an e-book.

The Cons
Of course, the cheap price of POD publishing is obtained at the sacrifice of many services. They do not do any editing for you, so you are essentially self-publishing your book. Another problem is that bookstores rarely hold POD books, because the POD publishers don't offer a a return policy. (Traditional publishers allow the bookstores to return unsold books.) Also, POD books are not mass produced, which jacks up the price. Even a 200 page paperback can cost over $15. POD publishers don't market your book very much, if at all, so the author has to do a lot of work. The extra services that POD publishers offer can add up to a hefty price that goes into 4 digits. Though most POD publishers will live up to their promises, some companies don't. Beware small companies that have poorly designed webpages which only seem to sell their services, and pay no attention to helping their authors sell books. A larger publisher may not necessarily deliver better customer service, but at least they are probably not a scam. The potential customer should take a look at the company's bookstore and also order a few books to test the company's service. The company's contract is another thing a potential customer should examine very carefully for flaws. Various complaints about the industry also include poorly produced books, delays in production and delays in delivery. The best way to avoid trouble is to do a little extra research on the publisher you are interested in. Don't be too frightened, generally most companies will deliver you a good product. Just be careful to know what is going on.

So, who is not suitable for POD?
Anyone who wants to sell their books in large quantities to the public. POD books are expensive and hard to find in bookstores, so don't expect massive sales if you publish with POD. If you are a professional author, then don't publish with POD.

What options does the professional writer have? Traditional publishers are a possibility, so start with that. A writer could also contact an agent to help find a publisher, but the agent will also review the author's work and won't always accept the job offer. An author can also take his manuscript to a printing company (such as those used by the publishers themselves). The company can print out a large number of copies, but the author will have to market his own book. This last option is essentially self-publishing, but at least it allows for a cheaper unit price per book than POD because of mass production, though it is more expensive than POD overall. Lastly, there are certain POD publishers that operate like traditional publishers and review books. These companies sometimes also require a fee, but their selective process allows for assurance of a good product.

Who is suitable for POD?
If you wrote a personal book that you wish to give to family and friends, or just to live out the dream of being a writer, then POD is for you. POD is relatively cheap, but one should be prepared for the possiblity of sub-par service. (That does not mean you will receive sub-par service, just be prepared for it) It is also faster than traditional publishers, because no editing is done, so the author can expect to receive his or her book in 1 to 4 months. A good piece of advice for the non-professional writer would be to find a cheap service with a larger POD company, and not to order any extra features. Also, sometimes you can find a special offer, such as extra free books. Finally, always remember to ask questions before you pay them the money. Bombard the publisher with questions or concerns while you still have control. If the answers don't live up to your expectations, or if you feel like the replier is lying, find another publisher. And as I'm sure you've been told by countless consumer shows, "If it sounds too good to be true, it probably is."

Note: Authors who wish to bring back an old out-of-print book can also used POD effectively.

I published with a POD company myself. My book, History of the World , was written when I was only 15, and published when I was 16. I had no intention of selling millions, so POD was good for me. By the way, you can find my book at iUniverse.com's bookstore. If you are interested in iUniverse, why not order a copy of my book to test its services? I hope this website has been helpful for you.

Here are links to other websites about Print on Demands

If you have any comments or questions, please e-mail me at:
twbellcan@yahoo.com

I will try my best to answer your questions, but please don't ask me anything too specific.

If you like history, Visit my other site:
History of the World , which offers timelines, galleries and a sample of my book in .pdf format